End of 2010
It’s been a long year and a long time since i’ve posted anything of note. This, is a tumblr of creation, a space and place for unbridled expression.
Its all too easy to fall into the cut paste and re-post category of tumblrism these days for the sake of the props and fans, so for the 8 people who actually follow me, the only words I have for you are: wait, all will be revealed in good time. Good things take time to make, and though its good to make nice things, its better to make things that give you a nice think.
Have a good new year, and see you all in 2011, one insightful and thoughtful post at a time.
Red Owl Productions
detail of the logo peeking out at the bottom left corner of the letterhead and invoice, keeping with the positive & happy feel of the production house.
New Work.
Client: Red Owl Productions
Red Owl Productions ain’t big, ain’t massive, ain’t got 56 BAFTA, Cannes, BFI shortlisted, Oscar Nominated Documentaries and film titles to its name yet, but at least it’s positive and happy without being visionistically egoistic. It’s positive, and happy about the work it does.
(No client wants and angry, unhappy, or god forbid, a visionistically egomaniacally inclined production team doing their account or shaping their vision)
More images to come.
Villain, a few words on branding today.
Marketing has always been about establishing connection through the creation of meaning, except the collective notion and our universal understanding of meaning, is a bitch (If you pardon my french). Any business has to stand out from the increasing homogenous and depressing reality it inhabits to succeed.
The Branding industry today largely ignores the honest truths of insight. Preferring instead, to lean heavily on the crutch of patented, trademarked and jargon heavy processes that simulate instinct under carefully reconstructed conditions, also
known as market research and testing. Agencies that delve heavily towards these processes involve themselves in case-studying, reverse engineering and de-coding the best practices of successful brands then implementing them through a formula of ‘applied imitation’ for the client. The truth is, in the information rich world we live in today, almost everyone who has access to the same marketing research, trends and reports for their branding program tend to apply the research verbatim. Which usually results in businesses ending up with a scrappy lukewarm version of a brand with no character and very little personality.
The facts: A brand with no character, has no differentiation. It also finds increasing difficulty in effectively engaging and occupying audiences across digital and social media environments, two mediums which are rapidly establishing themselves as vital brand communication channels.
Villain believes the successful practice of integrating graphic design theories and strategic insight in tandem aimed at building trust and loyalty can exponentially increase a business’s intangible brand equity. We believe that businesses today should be eschewing the previously espoused textbook approach of rigid brand guidelines and focus more on creating brands with character with modular flexible brand guidance system. This allows for businesses to effectively harness various formats of media and allows audiences to interact with content rich interactive digital brand environments augmented with integrated apps and social media applications, a move that creates opportunities for companies to increase positive perception of their brand whilst benefiting from positive word of mouth mentions from loyalists to secondary markets via extensive social media networks.
Brands say a lot of things to us all the time, but the most important thing that a brand should never do is say the same thing as everyone else. A brand that can inspire, entertain, educate, inform or create is the cure to the boredom and monotony that we find ourselves surrounded by.
For Veron Lim, an upcoming photographer based in Singapore, This is her offering of new freedom of stories from silver needles that thread the sky, far above the cables across town, that sew the city together underground. told on paragraphs hundredths of second long. Website coming soon, She’s awesome.
Client: H.Samuel
Campaign: “When Flowers won’t do”.
The idea: H.Samuel, when flowers won’t do or suffice when it comes to saying things that need to be said.
Client: H.Samuel
Campaign: “When Flowers won’t do”.
The idea: H.Samuel, when flowers won’t do or suffice when it comes to saying things that need to be said.
Client: H.Samuel
Campaign: “When Flowers won’t do”.
The idea: H.Samuel, when flowers won’t do or suffice when it comes to saying things that need to be said.
Client: H.Samuel
Campaign: “When Flowers won’t do”.
The idea: H.Samuel, when flowers won’t do or suffice when it comes to saying things that need to be said.
